Market Insights and Research Director

Austin, TX (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive AI-enabled market research and strategic insights for brand teams.

  • Own AI-enabled insight systems and rapid synthesis of market landscapes.
  • Must-have: 5–8 years in market research and agency experience.
  • Standout: Cross-functional collaboration with Strategy, Creative & Account teams.

Job Description

Responsibilities

  • Build AI-Enabled Insight Systems
  • AI-assisted synthesis of market and competitive landscapes including AI-generated audience proxies
  • Cultural and social signal detection
  • Trend identification and momentum scoring
  • Automated research summaries and insight extraction
  • LLM-powered assistants that turn raw research into creative briefs
  • Integrate Multiple Research Inputs
  • Market and category research
  • Social listening and sentiment analysis
  • Cultural trend monitoring
  • Survey and panel research
  • Qualitative interviews and ethnographic research
  • Media and news analysis
  • Client and economic datasets
  • Partner with Strategy, Creative & Account Teams
  • Work alongside brand strategists, creative directors, PR and media teams
  • Surface cultural tensions, emotional drivers, and behavioral contradictions
  • Translate discoveries into briefs, insight decks, and strategic narratives
  • Day-to-Day Responsibilities
  • Research Development: Design surveys, polls, and qualitative research programs; Conduct market and competitive analyses; Support brand strategy with audience insights; Data & Technology: Use AI tools to accelerate research workflows; Develop structured data pipelines for research inputs; Build dashboards or internal knowledge systems; Insight Delivery: Produce fast-turn insight reports; Generate charts and visual summaries; Translate analysis into creative inspiration

Requirements

  • 5–8 years in market research, insights, strategy, analytics and statistics
  • 5–8 years’ experience in food and beverage or energy and utility market research
  • At least 5 years working at a creative agency, advertising agency, PR agency

Nice To Have

    Benefits

      Compensation

        How To Apply

          About Hahn

          • Hahn’s Mission
          • At Hahn, we don’t just tell stories, we build belief.
          • We believe the most essential brands—the ones that power, nourish, and improve daily life—deserve more than just attention. They deserve trust. That’s why we exist—to shape the future of everyday brands.
          • We are an integrated marketing communications agency built for brands in energy, health and nutrition, food and beverage, and data-powered services. Our approach combines foresight and soul to make the complex simple, the everyday essential, and the essential unforgettable.
          • We’re not here for boring, bland, or basic. We’re here for brands bold enough to lead. And when you choose us, you’re not just gaining a partner. You’re getting a Sure Thing.
          • We’re on a mission to become the leader in predictive marketing communications and PR, with integrity, innovation, and impact.
          • Let’s build the future of everyday, together.

          Other

          • Location: Austin, TX preferred | Hybrid / Remote (Central Time Zone)
          • Reports to: Managing Director & Chief Marketing Officer
          • Work_arrangement: Hybrid
          • Work_type: Hybrid
          Hahn logo

          Hahn

          Hahn leverages data science, predictive models and wonderfully creative thinking to promote and protect food and energy brands. Our clients make the lights turn on, they grow, deliver, and serve good food, build roads, and work behind the scenes to make life better. They’re often overlooked but we see them – and help millions of customers, ratepayers and consumers appreciate them.

          Founded in 1974
          Austin, Texas, USA
          239 employees (27 in marketing)

          Traffic Signals

          Monthly Visitors
          3K
          Monthly Google Ads Budget
          $2.2K
          Traffic Source Mix
          Search
          25.1%
          Direct
          34%
          Referral
          7.3%
          Social
          31.9%
          Paid
          1.4%

          Headcount Trend

          Current headcount: ~240

          Marketing Team

          Marketing Team Size
          15 (6% of company)
          Marketing Roles Posted (Last 30 Days)
          2

          Recent News