Market Growth Analyst

Philadelphia, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive data-informed digital marketing and product requirements alignment to grow BESTMOW’s customer base and revenue.

  • Own end-to-end digital marketing campaigns and data-driven optimization.
  • Must-have: Bachelor’s degree in Marketing, Communication, Digital Media, or related field.
  • Standout: Cross-functional collaboration with Product, UX, Engineering, and CRM to drive growth.

Job Description

Responsibilities

  • Plan, test, monitor, and optimize campaign structures/ keyword lists/ ad creation/ targeting demographics to create comprehensive paid search campaigns (e.g., Tiktok Ads, Meta Ads) for directing qualified visitors to the BESTMOW website. (20%)
  • Synthesize market research with User Experience (UX) methodologies to define product requirements and feature prioritization; spearhead the lifecycle development of technical products by ensuring technical specifications align with empirical user insights. (20%)
  • Lead measurement of conversion and retention funnels in partnership with the Product team and collaborate closely with the UX, Engineering, and CRM teams to translate data insights into market growth strategies. (15%)
  • Conceptualize and engineer comprehensive digital marketing campaigns anchored in rigorous market research and data-driven consumer insights. Plan and execute digital marketing activities to enhance brands’ awareness, increase users' social engagement and increase conversion rate through multi-channels. (15%)
  • Design and implement comprehensive market research frameworks to identify revenue drivers; utilize empirical data to formulate actionable strategies that directly amplify retail performance and operational scalability. (15%)
  • Systematically assess and refine empirical data collection frameworks and validation protocols to ensure the integrity and statistical reliability of market data. (15%)

Requirements

  • At least a bachelor’s degree in Marketing, Communication, Digital Media, or a related analytical field.
      BESTMOW logo

      BESTMOW

      BESTMOW is redefining lawn care in North America with the first subscription-based robotic mowing service. Core engineering teams are graduated from UPenn GRASP lab. Our fully autonomous mowers deliver a quieter, cleaner, and smarter alternative to traditional lawn maintenance, no fuel, no noise, no scheduling hassle. Backed by $18M in funding, we are building the future of outdoor automation and making premium lawn care accessible and environmentally responsible.We don’t just cut grass, we upgrade lifestyles

      Founded in 2020
      Philadelphia, Pennsylvania, USA
      9 employees (3 in marketing)

      Traffic Signals

      Monthly Visitors
      11.8K
      Traffic Source Mix
      Search
      30.3%
      Direct
      43.3%
      Referral
      6.7%
      Social
      17%
      Paid
      2.6%

      Headcount Trend

      Current headcount: ~9

      Marketing Team

      Marketing Team Size
      2 (22% of company)