Market Activation Manager

Columbus, OH (On-site)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 4 days ago

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Job Summary

Own and grow strategic key accounts across a defined territory, driving on-premise volume, brand features, and trade engagement.

  • Lead account planning and program execution to secure shelf visibility and sampling impact
  • Collaborate with distributors and brand teams to meet targets within timeframes

Job Description

Responsibilities

  • Build and develop a key account list across a defined territory of “must win” accounts, driving off premise growth, focusing on targeting quality distribution
  • Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
  • Execute brand standards at industry leading levels
  • Apply skills to educate, inspire, and achieve shelf placements, staff education, POS visibility, cooler placements, and trade enthusiasm
  • Focus on securing brand features, programming, and visibility within the account universe
  • Communicate market conditions to the client regularly in an articulate efficient manner
  • Maintain awareness of best practices, trends, and competitive brands
  • Track, measure, record, and provide valuable insights on all sales support initiatives
  • Ensure practices are compliant with all local, state, and federal regulatory statutes
  • Work closely with local distributors partners to ensure all goals are met within the defined time frame

Requirements

  • 1-3 years of beverage industry related experience; preferably in beer
  • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
  • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
  • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
  • Comprehensive understanding of the brewing process, basic production, product/food pairing techniques, and service
  • Strong time management skills, and ability to manage a budget effectively
  • Self-motivated with the ability to work efficiently remotely
  • Creative abilities to develop programming opportunities
  • Ability to thrive in a fast-paced, goal-oriented, dynamic environment
  • Comprehensive understanding of adult beverage practices and regulatory compliance

Preferred

  • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal)
  • Existing distributor, on premise, or retail account relationships are a plus
  • Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category
  • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive
  • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels
  • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals
  • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
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Strategic Group

Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.

Founded in 2000
New York, New York, USA
141 employees (19 in marketing)

Headcount Trend

Current headcount: ~141

Marketing Team

Marketing Team Size
17 (12% of company)
Median Career Experience
5 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
5