Own the regional account program to secure distribution, shelf presence, and in-store activation for a defined beer portfolio, balancing distributor collaboration, brand standards, and consumer-facing tastings to drive on-shelf impact.

• Account ownership: build a focused “must win” list, secure features, programming, and visible brand presence in key accounts.
• In-market execution: educate staff, coordinate tastings, and ensure POS visibility, cooler placements, and staff engagement aligned with brand standards.
• Market insights and compliance: monitor market conditions, share insights with clients, and ensure regulatory compliance across activities.