R&F Brands

Market Activation Lead - Atlanta

Atlanta, GA (On-site)

$45K/yr – $55K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own Atlanta ground game for a new flavored wine brand through on-site relationship building, in-market education, and field activation with distributor support.

  • Account ownership in retail and on-premise channels: visits, tastings, and market execution.
  • Content and social: capture assets for brand marketing and social posts.
  • Market intelligence: track activity, competitor moves, and new opportunities to grow sales.

Job Description

  • Visit retail stores, restaurants, bars, and nightlife accounts throughout the Atlanta area
  • Build relationships with store owners, managers, bartenders, and sales staff
  • Educate accounts on Max Volume flavors, pricing, positioning, and key selling points
  • Support product placements, displays, cold box placements, and point-of-sale materials
  • Conduct and support in-store and on-premise tastings
  • Work with distributor sales teams on account visits and market execution
  • Track account visits, displays, tastings, and field activity through CRM reporting
  • Capture photos and short-form content for social media and brand marketing
  • Identify new account opportunities and help grow Max Volume sales in the Atlanta market
  • Provide regular updates on market activity, competitive products, and sales opportunities

Marketing Team

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