Responsibilities

• Define and lead the product marketing strategy for the core Times app, driving downloads, net-new registrations, and daily engagement among users.
• Develop go-to-market strategies for new features and lead high-impact campaigns, complemented by evergreen, multi-channel programs that convert news interest into sustained daily habits.
• Craft and test positioning strategies and messaging frameworks for the News product, including value-exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
• Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
• Develop retention strategies for existing users by identifying at-risk usage patterns and creating lifecycle campaigns (email, push, in-app) designed to re-habituate users before they reach a cancelation trigger.
• Use internal and external data to identify and size market opportunities, build audience segmentation strategies, and monitor performance dashboards to measure product and campaign health to refine go-to-market tactics.
• Act as a strategic bridge between product, newsroom, and marketing teams, influencing decisions and motivating cross-functional partners by preparing and delivering clear, persuasive presentations, including to the C-suite and masthead.
• Cultivate strong relationships with editors, journalists, and newsroom leadership, ensuring every product feature and go-to-market motion ladder up to the overarching brand narrative and reinforces The Times's reputation for journalistic excellence, trust, and community.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 12+ years of related experience in marketing, product, or growth.
• 4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high-growth, app-centric, freemium subscription products.
• Experience with consumer mobile apps (iOS/Android), managing in-product and lifecycle campaigns to grow engagement.
• Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
• Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.
• Experience developing talent and managing a product marketing team.

Preferred

• Experience developing brand marketing programs that strengthen brand identity, improve consumer perception, and lead to long-term loyalty.
• Experience developing growth marketing programs, including sales and in-product experimentation, to grow subscription revenue.

Benefits

• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.