Managing Director Marketing - Go To Market

USA (On-site)

$12K/mo – $23K/moSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead marketing and commercialization efforts for new digital products, turning strategy into executable launch roadmaps.

  • Own launch plans, cross‑functional accountability and executive updates.
  • Must-have: Significant corporate marketing and sales experience.
  • Standout: Proven ability to pilot programs and scale product commercialization.

Job Description

Responsibilities

  • Directs, organizes, develops, plans and evaluates the FedEx marketing policies and activities including marketing analysis, programs, technology implementation, pricing, and product development to meet the organization's objectives.
  • Define commercialization strategy for new digital and digitally enabled products: target segments, pricing & packaging, value props and competitive positioning.
  • Build go-to-market plans: sales plays, channel strategy, marketing programs, onboarding & enablement.
  • Translate strategic goals into executable launch roadmaps with clear milestones, resource plans and cross-functional owners.
  • Lead pilot programs, early customer trials, and iterative pricing/packaging experiments; capture learnings and drive rapid product-market fit decisions.
  • Design and implement scalable operational processes (launch checklist, revenue recognition handoffs, SLA, reporting).
  • Support in the creation of financial models and targets: ARR bookings forecasting, unit economics, CAC/LTV, payback, and scenario analysis.
  • Own launch governance: weekly launch cadences, risk mitigation, cross-functional alignment and executive updates.
  • Drive post-launch commercialization scaling: partner expansion, internationalization, and product-led growth initiatives.
  • Perform other duties as assigned.

Requirements

  • Bachelor's Degree/equivalent in marketing, business administration or related field.
  • Significant directly related experience in marketing and sales in a corporate environment including demonstrably successful management experience (e.g. high performance ratings).
  • Experience in marketing and information analysis.
  • Experience in promotion, research and pricing, financial analysis, and telemarketing.
  • More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.

Preferred

  • Early Stage (0 to 1) launch, strategy and operations experience a plus
  • Experience building, developing and leading a large team
  • MBA preferred
Federal Express Corporation logo

Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

Traffic Signals

Monthly Visitors
179.6M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
24.7%
Direct
71.2%
Referral
3%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
59 (1% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

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