Responsibilities

• Investment Strategy & Innovation
• - Set the overall strategic investment roadmap across all channels, identifying innovation opportunities, emerging platforms, and around-the-corner risks and opportunities.
• - Bring deep, cross-channel investment expertise to strategic and tactical planning, translating marketplace shifts into actionable client recommendations.
• - Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals, addressable audience strategies in partnership with CoEs and planning/audience teams.
• - Maintain a forward-looking view of the evolving media landscape, data practices, and buying models, and proactively bring new capabilities to clients ahead of the market.
• - Lead tactical budget recommendations and investment evolutions across a diversified, multi-client portfolio.
• Client & Marketplace Leadership
• - Serve as a senior representative of total investment strategy, partnering upstream with account, strategy, analytics, and audience practices.
• - Act as the primary POC for clients and marketplace partners on all matters of investment, representing the full breadth of Crossmedia's Centers of Excellence in a single, unified voice.
• - Lead cross-channel investment points of view (POVs) for the marketplace, positioning Crossmedia as a thought leader in media investment innovation.

Requirements

• - 15+ years of progressive experience in media investment, activation, or integrated media leadership, ideally including experience at the SVP/Director level within a media agency or holding company.
• - Deep, hands-on expertise across the full media ecosystem Video/CTV, Digital, Social, Search, Programmatic, Audio, OOH, and emerging channels with fluency across both direct and platform-based buying.
• - Proven track record leading integrated investment strategy for complex, high-profile, multi-channel clients, including managing multiple client sets concurrently.
• - Demonstrated success serving as a trusted strategic advisor to senior client stakeholders, and as a credible external voice in the broader marketplace.
• - Experience leading and developing large, multidisciplinary teams, with a track record of growing senior talent.
• - Strong executive presence, with the ability to influence stakeholders at every level from junior planners to C-suite clients and partners.
• - Exceptional communication, presentation, negotiation, and relationship-building skills.
• - A forward-thinking, innovative mindset, with a demonstrated ability to identify new capabilities and growth opportunities ahead of the market.
• - Strong organizational discipline able to manage complex, concurrent workstreams, timelines, and stakeholders without losing sight of detail.
• - Deep understanding of marketplace trends, emerging technologies, data-driven investment strategies, and evolving media models.

Benefits

• - Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• - Open/Flexible PTO/Annual leave with US & UK specific policies
• - Sponsored healthcare options and agency-wide physical & mental health support
• - 401k with company match (USA), and generous Pension (UK)
• - Paid sabbatical at significant milestone anniversaries
• - Generous paid parental leave policy
• - Life milestone recognition & support
• - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• - Cell phone/tech reimbursement
• - Student Loan payment plan (US)