Responsibilities

• Build Outreach Team with comprehensive knowledge of each facility’s programs, including inpatient, residential and outpatient services, the assessment and admission process and transportation and access to services
• Foster extensive knowledge of each facility’s admission and exclusionary criteria as they apply to all programs and services
• Maintain bed availability outreach database for daily communication to key referral sources on bed availability
• Daily collaboration with the regional call center to resolve admission problems and provide communication linkages with referral sources
• Daily monitoring of referral inquiries and admission statistics
• Attend in-services and program development meetings held by clinical staff to stay informed of current programmatic and care delivery issues, changes or updates
• Maintain current knowledge of the behavioral healthcare market within the Orange County service area
• Support Strategic Planning of the Business Development and Marketing team with relevant information, data, reports, etc. for strategic planning as requested
• Contribute to competitive and SWOT analyses, including programs, bed availability, and go-to-market strategies
• Build internal customer relationships with Orange County leadership and physicians at each facility and include them, as appropriate, in community outreach activities
• Act as a higher-level link between Orange County facilities and key referral sources to drive service-oriented action plans that are responsive to referral source needs
• Serve community as a resource and representative of the larger behavioral health industry
• Determine categorized target markets, both regionally and for each facility
• Establish prioritized referral source account lists
• Assign Outreach Team members their appropriate account lists. Maintain documentation of assigned accounts, key contacts, client profiles, competitive profiles and reports as submitted by all Outreach Team members
• Periodic review and/or re-assignment of accounts as needed to optimize Outreach Team efficiencies and productivity
• Partner with Outreach Team members for any accounts needing special attention, customer service, service recovery or problem resolution support
• Spearhead the process of obtaining formalized feedback from referral sources on “referral source satisfaction”
• Hire, train and supervise Community Outreach Representatives
• Communicate strategic business development plan and priorities to Outreach Representatives

Requirements

• Degree in English, journalism, marketing or other related discipline
• Master’s Degree preferred
• 5 years’ experience in community development, public relations/corporate and crisis communications
• A proven record of effective oral and written communications with people of varying backgrounds
• Experience developing and evaluating effective marketing campaigns, time management and meeting deadlines
• Knowledge of local, state and federal political processes
• Constituency building; proofreading techniques; printing procedures; graphic arts; photography, desktop publishing; funding sources
• Ability to deal with sensitive and confidential issues
• Valid driver’s license and reliable transportation

Nice To Have

• Master’s Degree preferred (listed under education and licensing)

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance