Manager, WW Communications

Bedford, MA (Hybrid)

$100K/yr – $130K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own global product marketing for diagnostic products, guiding positioning, messaging, and advertising while coordinating with agencies, MLR processes, and cross‑functional teams.

  • Product positioning and messaging across Acute Care Diagnostics and Hemostasis.
  • Global advertising programs and tradeshow planning with agency partners.
  • Cross‑functional collaboration with internal teams and MLR to enable compliant launches.

Job Description

Responsibilities - Manage downstream product marketing for Acute Care Diagnostics or Hemostasis - Project management for end-to-end promotional material development , partnering closely with external agencies and MLR approvals - Manage internal communications and PR - Edit and proofread manuscripts and layouts - Assess and provide input on graphic layouts, based upon sound design principles - Develop marketing strategies, product positioning and messaging - Plan and execute g lobal product advertising program - Manage global tradeshow planning and related activities - Partnering internally, update product information on website , regularly and as needed - Maintain/manage budgets Requirements - Bachelor’s or Master’s degree in Marketing , Business, or a related discipline; MBA preferred - Minimum of 5 years of experience in Brand Marketing or Marketing Communications, either industry ‑side or agency ‑ based - Experience in the healthcare industry preferred, particularly within medical diagnostics , pharmaceutical, or similar regulated environments - International Mobility Required: No - Travel Requirements - Approximately 20% of time Preferred - People management experience preferred, or demonstrated potential to lead and develop others - Demonstrated leadership and project ownership in fast ‑ moving , high ‑ visibility environments
Werfen North America logo

Werfen North America

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales exceeded €2.2 billion in 2024, and our workforce is more than 7,000 strong.

Founded in 1959
Bedford, Massachusetts, USA
1.9K employees

Traffic Signals

Monthly Visitors
145.3K
Monthly Google Ads Budget
$310
Traffic Source Mix
Search
44.8%
Direct
45.5%
Referral
7.1%
Social
1.4%
Paid
1.1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1