Manager of VRS Marketing

Murray, UT (On-site)

$82K/yr – $136K/yrManager5+ years expFull time

Posted 9 days ago

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Job Description

Responsibilities

Analyze campaign, customer journey, channel performance, and customer feedback to identify trends, opportunities, risks, and optimization strategies that improve engagement, brand preference, adoption, retention, and overall marketing effectiveness.
Develop and maintain reports, dashboards, and performance reviews that measure progress against marketing goals and KPIs.
Coordinate and execute integrated VRS marketing campaigns aligned with annual business and marketing priorities.
Develop and execute testing and optimization strategies across campaigns, messaging, customer journeys, and channels to improve engagement, adoption, retention, and marketing effectiveness.
Partner with Social Media, Creative, Product, and community stakeholders to develop authentic storytelling and customer-focused content that reinforces Sorenson's brand values, innovation leadership, and commitment to the Deaf community.
Collaborate with Product, Social Media, Creative, Customer Care, Compliance, and other cross-functional teams to ensure marketing initiatives align with business objectives and are delivered on time.
Other duties as assigned

Requirements

4 Year/Bachelor’s Degree
5 years of experience in marketing or related business experience.
Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365).
Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
Strong analytical and reporting skills with the ability to interpret customer, campaign, and web analytics data to drive marketing decisions.
Expertise in digital marketing strategies, best practices, and testing methodologies, with the ability to evaluate multiple variables and optimize campaign performance.
Familiarity with project management tools, such as Jira, for managing marketing workflows.
Excellent communication and presentation skills.
Strong problem-solving abilities and a collaborative approach.
Creative thinking with an analytical mindset.

Preferred

Fluency in ASL highly preferred

CaptionCall by Sorenson

CaptionCall provides captioned telephones to those who have hearing loss and have difficulty hearing on the telephone. Similar to captioned television, CaptionCall uses advanced technology and a communications assistant to quickly provide written captions of what callers say on a large, easy-to-read screen.CaptionCall is only made available to individuals who have a medically recognized hearing disability necessitating their use of the service. The CaptionCall service is supported through the federal government’s Interstate Telecommunications Relay Service fund. This fund is established to fulfill the mandate of the Americans with Disabilities Act (ADA) to provide functionally-equivalent communications to people with hearing loss. The CaptionCall service uses communication assistants who convert the calling party’s spoken words into captioned text.

Founded in 2010

Salt Lake City, Utah, USA

1.4K employees (191 in marketing)

www.captioncall.com