Responsibilities

• Provide media expertise, share media knowledge, and provide continuous feedback
• Develop digital media strategies and a tactical approach
• Train and mentor planners on best practices of online media planning/buying
• Assign and manage workload of media planners
• Work closely with publishing partners to build and maintain relationships
• Manage client budgets across multiple tactics (display, mobile, video, paid search, etc.)
• Foster an environment of shared learning and act as a trusted source of media information for agency and client meetings
• Partners with Analytics, Ad Ops, and Creative teams
• Provides strategic insights for weekly client reports
• Writes media POVs

Requirements

• 3+ years of overall media planning experience, minimum of 2 years online media planning is preferred
• Demonstrated success in mentoring and developing junior staff
• Exceptional verbal/written communication and organization skills
• Technical proficiency, particularly with the following tools: - Prisma, Mediaocean, MBOX - Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester - Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• Solid presentation skills
• Knowledge of Ad Serving technology
• Knowledge of media tools (such as comScore Inc.)

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.