Manager, Trade Marketing, Naturium

Los Angeles, CA (Hybrid)

$80K/yr – $110K/yrManager5+ years expInternship

Posted 4 months ago

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Job Summary

Drive global trade marketing and in-store activations across key markets, leading cross-functional plans to boost brand visibility and ROI.

  • Own global trade strategy development and high-impact retailer plans.
  • Must-have: 5+ years in trade or omnichannel marketing in beauty/CPG.
  • Standout: Global scope with budget ownership and cross-functional leadership across brand, sales, and retail partners.

Job Description

Responsibilities

  • responsible for partnering with Senior Manager of Trade Marketing to develop and execute the global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, CA, Australia and more
  • responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
  • responsible for partnering with Sr. Manager Trade Marketing, brand marketing, and sales leads to guarantee the perfect execution of all trade animation
  • collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
  • collaborate with sales, brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
  • partner with Sr. Manager of Trade Marketing and brand team to develop discovery and gift set strategy that drives market share of brand in key retailers
  • collaborate with sales and education teams on in-store event strategy and evergreen toolkits to ensure brand vision is cohesive across activations
  • partner with Sr. Manager of Trade Marketing on global sampling and GWP strategy to drive trial and conversion
  • be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition

Requirements

  • 5+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry.
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.
  • Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).
  • Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS).
  • Strong background in cross-functional collaboration with brand, sales, media, creative, and international marketing teams.
  • Track record of budget ownership, including brand trade investment planning and ROI optimization.
  • Deep understanding of shopper behavior, retail trends, and point-of-sale engagement strategies.
  • Skilled in developing and executing go-to-market and promotional calendars that drive conversion and brand visibility.
  • Excellent project management skills; ability to manage multiple timelines and priorities across regions and departments.

Nice To Have

  • Experience managing international market activations and localized trade initiatives is a plus.

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • year-round half-day Fridays
  • hybrid 3 day in office, 2 day at home work environment
E.L.F. BEAUTY logo

E.L.F. BEAUTY

4.1 Glassdoor

e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

Founded in 2004
Oakland, California, USA
1.5K employees (270 in marketing)
77% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
119.4K
Monthly Google Ads Budget
$3.5K
Traffic Source Mix
Search
39.2%
Direct
44%
Referral
11.6%
Social
4.1%
Paid
0.8%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
172 (11% of company)
Median Career Experience
4.5 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$729.1M
Last Raise
$500M
Post IPO Debt, 1 years ago

Funding History

  • Mar 2025
    Post IPO Debt • $500M
  • Jun 2023
    Post IPO Equity • $3.9M
  • Mar 2017
    Post IPO Secondary • $225.2M

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