Responsibilities

• Own ticket and tour sales goals across approximately 15 annual events and tours, developing and executing marketing plans designed to meet or exceed registration and revenue targets. Proactively identify opportunities to increase ticket sales and adjust campaign strategy based on registration pace, performance, audience behavior, and remaining inventory.
• Develop and execute email marketing campaigns throughout the event lifecycle, including audience prospect lists, launch, early-bird promotions, deadline/price-increase campaigns, speaker or experience spotlights, last-chance pushes, and final registration drives as well as nurturing and remarketing campaigns.
• Lead direct outreach and promotional efforts to relevant communities, organizations, partners, influencers, industry groups, clubs, and other audiences that can help drive registrations.
• Manage and optimize paid media campaigns across channels such as search, social, display, and retargeting to generate qualified traffic and registrations.
• Monitor performance regularly. Use performance data to make recommendations and implement changes to audience targeting, messaging, offers, pricing, landing pages, and campaign timing to improve results.
• Event production, logistics, and vendor management sit with a separate team — this role is squarely focused on marketing, audience growth, ticket sales, and revenue.

Requirements

• Own ticket and tour sales goals across approximately 15 annual events and tours, developing and executing marketing plans designed to meet or exceed registration and revenue targets. Proactively identify opportunities to increase ticket sales and adjust campaign strategy based on registration pace, performance, audience behavior, and remaining inventory.
• Develop and execute email marketing campaigns throughout the event lifecycle, including audience prospect lists, launch, early-bird promotions, deadline/price-increase campaigns, speaker or experience spotlights, last-chance pushes, and final registration drives as well as nurturing and remarketing campaigns.
• Lead direct outreach and promotional efforts to relevant communities, organizations, partners, influencers, industry groups, clubs, and other audiences that can help drive registrations.
• Manage and optimize paid media campaigns across channels such as search, social, display, and retargeting to generate qualified traffic and registrations.
• Monitor performance regularly. Use performance data to make recommendations and implement changes to audience targeting, messaging, offers, pricing, landing pages, and campaign timing to improve results.