Manager, Strategy & Activation at Kepler Group | Philadelphia, PA | $90K/yr – $110K/yr

Manager, Strategy & Activation

Philadelphia, PA (Hybrid)

$90K/yr – $110K/yrManager3+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Lead digital performance across paid channels for client programs, coordinating strategy, activation, and cross-functional delivery.

Own end-to-end campaign strategy, activation, and optimization across paid channels.
Strongest signal: 3–5+ years in digital media planning and performance marketing.
Lead a 1-3 person team and collaborate with analytics, operations, and creative teams.

Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships
Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics
Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes
Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery
Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights
Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders
Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site
Manage and mentor a team of 1-3 Senior Analysts and/or Analysts
Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

3–5+ years of experience in digital media planning, activation, and performance marketing
Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
Experience with campaign management, reporting, and performance analysis across multiple digital channels
Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred
Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
Ability to apply innovative thinking to solve complex client marketing challenges
Strong ability to build relationships and confidently manage day-to-day client communications
Excellent presentation, written, and verbal communication skills
Strong organizational and time management skills with the ability to prioritize in a fast-paced environment
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture
Bachelor’s degree with relevant major preferred