Manager / Sr Manager – Research and Insights at Genesco Sports Enterprises | Dallas, TX

Genesco Sports Enterprises

Manager / Sr Manager – Research and Insights

Dallas, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive consumer insights and research for sports sponsorship programs, turning data into strategic recommendations for client teams.

Own research programs and translate data into actionable insights.
Must-have: 3–5 years in sports/sponsorship/consumer insights.
Standout: ability to build market profiles and measurement dashboards.

Job Description

Responsibilities

Support business and client initiatives with research and insights on varied topics including sponsorship category research, fan insights and consumer behaviors
Develop local market strategies by creating individual market sports profiles
Create in-depth league, team, and athlete analyses including pre-and post-sponsorship evaluation
Translate data into actionable insights for internal stakeholders and clients
Serve as thought leader on consumer insights related to our clients business, cultural trends and behavioral shifts
Manage measurement programs for client including dashboard development and optimization recommendations to maximize performance
Sell-in and execute custom primary research projects for clients including measurement of awareness, perceptions, attitudes, and buying behaviors among targeted fans/consumers
Integrate consumer insight into broader sponsorship measurement models
Partner with account team leads to enhance and communicate research capabilities
Serve as resource for industry trends, sponsorship news and activity relating to client categories and competitors

Requirements

Bachelor’s or Master’s degree from a four-year college or university in a related field of study
3-5 years of related experience in sports/sponsorship/consumer insights
Experience with syndicated data resources
Quantitative and qualitative research expertise, including survey programming and analysis
Ability to translate and present raw data into insightful takeaways
Microsoft Office proficiency including Excel and PowerPoint with the ability to create eye-caching graphs, charts, and tables
Self-motivated with the ability to prioritize and manage several projects for multiple clients concurrently
Ability to effectively communicate with clients and internal client account teams

Genesco Sports Enterprises

Genesco Sports Enterprises is a corporate sports marketing consulting agency. We develop effective and efficient sports sponsorship strategies to grow our clients' business. We are headquartered in Dallas, TX with offices in Chicago, New York, New Jersey, Dallas, Fort Worth and Charlotte.

Founded in 1994

Dallas, Texas, USA

219 employees (21 in marketing)

gsesports.com