Manager, Spirits Brand Management at GALLO | Modesto, CA | $137K/yr – $206K/yr

GALLO

Manager, Spirits Brand Management

Modesto, CA (Hybrid)

$137K/yr – $206K/yrManagerFull time

Posted 6 weeks ago

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Job Summary

Own brand-building at scale by translating shopper insights into end-to-end campaigns, balancing creative risk with ROI discipline, and guiding a 12–18 month plan across all touchpoints to push portfolio health and top-line results.

Brand Strategy: Own positioning, planning cadence, and consistency across all consumer experiences and channels.
Campaign & Experience: Translate insights into compelling campaigns and integrated experiences that drive engagement and loyalty.
Agile Leadership: Lead cross-functional teams, test and scale ideas, and optimize the marketing mix with distributors and partners.

Job Description

lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate spirits brand performance and deliver meaningful consumer experiences.
own your brand's positioning, managing a 12–18 month planning horizon to ensure consistency at each and every touch point the brand is present, while aligning all initiatives to business objectives, growth plans, and long-term portfolio health.
bring brands to life by translating consumer insights into compelling campaigns and end-to-end experiences that drive engagement and loyalty.
collaborate cross-functionally and with internal and external partners to develop breakthrough ideas, optimize the marketing mix, and ensure every touchpoint reflects the brand's identity.
b alance creativity with analytical rigor to continuously improve ROI and strengthen brand equity.
P&L ownership — you will be responsible for managing budgets with discipline, ensuring spend is allocated effectively across the marketing mix, and delivering against brand performance KPIs that drive both top- and bottom-line results.
serve as a leader and coach, mentoring team members while driving accountability and performance.
leveraging agile marketing practices and embracing innovation, you will test, learn, and scale new ideas that keep your brands competitive in a dynamic marketplace.
with regular market visits and close partnership with distributors and customers, you'll stay connected to real-world insights that shape impactful brand strategies.

Master's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
Knowledge of the on-premise channel.
Experience managing A&P budgets with a diverse marketing mix.
Demonstrated ability to think analytically.
Experience managing a broad range of stakeholders & multiple external agencies.
Ability to effectively manage competing priorities and operate with a sense of urgency.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older.

Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
Experience managing a P&L.
Strong understanding of the on-premise channel.
Experience managing a global brand or leading a global marketing initiative.
Beer or spirits industry experience.

Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933

Modesto, California, USA

5.4K employees (494 in marketing)

www.gallocareers.com