Responsibilities

• Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
• Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
• Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
• Recruit and onboard qualified team members to strengthen team capabilities and support project demands
• Web Analytics: Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
• Media Reporting & Tracking: Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
• CRM & Media Platform Integrations: Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading MarTech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
• multi-functional Collaboration & Strategy: Serve as the primary MarTech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
• Also responsible for other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
• Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field (Required)
• 4-7 years’ Experience in an Analytics and Business Intelligence development environment. (Required)
• Less than 2 years’ Experience in managing or supervising a team of 15 developers or more. (Required)
• Analytical Thinking - Hands-on experience with web analytics platforms; Experience with SQL for data querying and reporting (Required)
• Coaching & People Management - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists; less than 2 years of experience managing or supervising a software development team of 15 or more (Required)
• Resource Management - Manage software licenses, contractor relationships, and tooling budgets across a complex MarTech stack (Required)
• Software Development Management - Deep knowledge of tag management systems; Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement (Required)
• Technology Roadmap - Good understanding of digital advertising ecosystems — paid search, paid social, programmatic, affiliate (Required)
• Vendor Management - Experience managing CRM and/or media platform integrations (Required)
• Business Metrics (Required)
• Collaboration (Required)
• Customer Delivery (Required)
• Technical Writing (Required)

Nice to Have

• Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment (Preferred)
• Familiarity with Customer Data Platforms (Preferred)
• Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions (Preferred)
• Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies (Preferred)
• Experience with data visualization tools (Looker, Tableau, Power BI) (Preferred)
• Agile/Scrum project management experience (Preferred)

Benefits

• Total Rewards Package ensures that employees get the same big love we give our customers.
• Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.
• We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!
• To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .