Own the enterprise social program by shaping platform strategy, governance, and cross-functional execution to drive organic reach, brand safety, and measurable engagement.

• Lead social platform strategies and standards for owned enterprise consumer social channels, including overarching strategy development and channel specific strategies
• Develop and implement platform best practices, page/handle maintenance, boosting, engagement/community management and channel specific strategies and artifacts across Facebook, Instagram, TikTok, Pinterest, Reddit, YouTube, etc.
• Build written organic social strategy recommendations, selling them into brand leadership and line of business partners for social strategies
• Develop and oversee the creative marketing process – including writing and presenting creative briefs for always on social media and customer-centric social content, the day-to-day management of internal creative teams and/or external agencies, and provide oversight of creative development to ensure marketing assets are on brand, high quality, unassailable, and delivered on schedule
• Drive insights and learnings that influence future campaigns and strategies, optimizing marketing strategies informed by past results and consumer insights
• Publish social content supporting the enterprise organic social strategy via Sprinklr and natively
• Contribute to our team culture of continuous learning

Preferences and requirements at a glance, including academic background and experience levels, align with this role's scope and regulatory contexts.

• Bachelor’s Degree or Military experience
• At least 5 years of experience in marketing of consumer products and services
• At least 3 years of social media marketing experience
• At least 3 years of running paid social media campaigns
• At least 1 year of experience working with Influencers, and developing and executing creator strategies

Nice-to-have indicators for seniority and breadth of exposure.

• At least 7 years of experience in marketing or advertising with a focus on social or digital
• At least 2 years of experience in financial services, digital brand/products, or other highly regulated industry
• At least 3 years of experience marketing a large consumer brand

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.