Responsibilities

• Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns. Success is measured by the strategy's alignment with brand goals and its impact on the growth of reach, engagement, and audience on social platforms.
• Collaborate with the Social Media team to plan and execute content-first social campaigns. Success involves building brand awareness, supporting product launches, and capitalizing on key cultural moments, with a focus on both storytelling and commerce-driven content.
• Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content, including videos and photography, and the effective utilization of tactics such as paid boosting and livestreams to expand content reach.
• Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence.
• Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives.
• Manage and analyze social media and digital performance metrics, providing regular reports and recommendations for optimization.
• Work closely with creators and external creative partners as needed to execute content.
• Monitor and manage the brand's online reputation and respond to any social media or digital inquiries or concerns in a timely and professional manner.
• Stay informed of changes and updates to social media algorithms and adjust strategies accordingly.
• Continuously seek out innovative and creative ideas to enhance the brand's digital and social presence and drive engagement.