Responsibilities

• Data Governance & Standardization: Oversight of Data Engineering partners to ensure media data is correctly brought into the CVS eco-system via APIs and/or SFTPs Manage a consistent data taxonomy for Social Media data and maintain data quality & reporting standards within social Manage any QA’s and troubleshoot any live problems with data delivery Familiarity with Adobe Site Analytics to create appends and manage ongoing taxonomy and any automated reporting delivery to outside teams
• Social Media Dashboard Management: Collect requirements on design and key KPIs of new Social Media Dashboards and work with Data Visualization teams to manage their build of a dashboard to those specs Maintain ongoing datasets and weekly reporting that feeds into this dashboard, or other large-scale databases (Media Mix Models, for example) Integrate owned and paid social data, where feasible, to understand holistic social performance Be comfortable presenting and data or key trends to Marketing or Media stakeholders
• Social Business Intelligence & Analysis: Compare weekly social trends with historical performance to identify areas for improvement or highlight significant behavioral/marketplace changes Leverage Adobe Site Analytics data to inform key insights across Paid and Owned Social Deep-dive into key research areas at granular levels for analytical insights
• Assist in Larger Measurement Conversations: Assist on cross-functional media, ad technology, and analytics team in building of Measurement & Learning plan for key campaigns and assist in executing any necessary campaign testing constructs Assist with yearly items like forecasting efforts, seasonal campaign reporting, etc.

Requirements

• 5+ years of experience in social media
• Experience with Social Ads Manager accounts, (including Meta, Pinterest, TikTok, SnapChat, Reddit, YouTube) and other social platform tools
• Experience with Adobe Analytics, Google Analytics, WebTrends, Localytics, or other site analytics tool
• Experience with Microsoft Tools (Excel, Powerpoint)
• Demonstrated intellectual curiosity and ability to learn quickly
• High levels of self-motivation and attention to detail
• Ability to multi-task across numerous projects with many moving pieces
• Bachelor’s Degree or equivalent work experience

Preferred

• Advanced degree in relevant field
• Understanding of the Social Media landscape with a focus on retail
• Excellent analytical and problem-solving skills
• Strong oral and written communication skills
• Experience with working in or interpreting Tableau dashboards
• 2+ years of experience in digital marketing, business intelligence, or analysis/analytics is a plus
• 2+ years of experience in either ad operations or data science
• 2+ years of experience in organic social