Manager, Social Media Marketing

Redmond, WA (Hybrid)

$121K/yr – $218K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own influencer partnerships and creator-driven campaigns for Nintendo, coordinating cross-functional launches with global scope and agency partners to lift engagement and purchase intent.

  • Partnerships & Creator Strategy: manage contracts, planning, creator feedback, and reporting.
  • Campaign Execution & Launches: lead product launch activities and long-term marketing initiatives.
  • Cross-functional & Global Alignment: work with communications, agencies, and international teams to drive awareness and advocacy.

Job Description

Responsibilities - Manages relationships and partnerships to bring Nintendo products and initiatives to life on social media while managing and executing tactics. - Manages partnerships, contract negotiations, content planning, creator feedback, and reporting. - Collaborates with the Communications team to identify opportunities for the celebrity community to engage with Nintendo products to drive engagement with targeted audiences. - Leads key activities related to product launches and other marketing activities. - Directs external partners and agencies involved in executing short- and long-term initiatives. - Works internationally, cross-functionally, and across agency partners to explore and identify new ways to drive awareness, advocacy, and purchase intent for the brand and products. - Drives strategy and objectives for marketing programs and campaigns, defining and tracking ongoing quantitative and qualitative results. - Ensures that all projects and opportunities across cross-functional teams are aligned. - As designated, may represent Nintendo as an official corporate spokesperson; successful completion of training required. Requirements - Minimum of six (6) years related experience in influencer marketing, communications, public relations, or social media. - Experience managing direct reports required. - Experience developing and executing social media marketing programs. - Strong writing, editing, communications, and presentation skills. - Excellent understanding of all social media platforms, both as a marketer and as a user. - Experience with social media marketing KPIs including interpretation of data and creating actionable insights from that data. - Strong Microsoft Office proficiency, including Word, Excel and PowerPoint. - Undergraduate degree in Marketing, Communications, Public Relations, Journalism, or related field. - Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role. - This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time. - This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Benefits - comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.
Nintendo  logo

Nintendo

3.9 Glassdoor

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.For more information about Nintendo please visit www.nintendo.com.

Founded in 1980
Redmond, Washington, USA
7.2K employees (1,139 in marketing)
71% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
60.2M
Monthly Google Ads Budget
$421.6K
Traffic Source Mix
Search
51.7%
Direct
39.9%
Referral
5.1%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
580 (8% of company)
Median Career Experience
15 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
3

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