Own social and influencer strategy across global brands to drive audience growth, engagement and sales through campaigns, with cross-functional execution and clear measurement.

• Support overarching brand, content and social media strategies (organic & paid), including global channel strategy (Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest), to drive audience growth, brand awareness, engagement and sales for Plush Collectibles and Jazwares portfolio of brands.
• Execute programs and campaigns in alignment with global marketing calendar to support product launches with social content through external + in-house creative, influencer partnerships, contests and user-generated content.
• Work with Marketing team to manage calendars and regular cadence of organic posts. Manage routing process for proofing and approval of all social content.
• Work with international marketing teams to develop and identify assets for localized campaigns.
• Assess the effectiveness of the various campaigns, manage reporting and present key takeaways.
• Ability to develop project timelines, track projects and push forward to meeting project goals and deadlines.
• Work with Brand team to keep up to date for product launches, retail exclusives, etc. and adjust social plans accordingly.
• Consistently follow up with brand teams to ensure alignment of goals.
• Provide event management support when needed, remotely or when travel is required.
• Consistently review and report trends, sales data and consumer behaviors.