Responsibilities

• Analyze social media, audience, cultural, and competitive data to identify trends, opportunities, risks, and actionable business recommendations.
• Develop and maintain social media dashboards, reporting frameworks, and performance measurement programs that connect social activity to marketing and business outcomes.
• Provide strategic insights to optimize content performance, audience engagement, platform effectiveness, and return on investment.
• Partner with Social, Content, Brand, Paid Media, and Digital teams to support campaign planning, real-time optimization, and post-campaign analysis.
• Leverage social listening and analytics tools to monitor audience sentiment, cultural trends, and competitive activity.
• Translate complex data into clear, compelling narratives and executive-ready recommendations for stakeholders.
• Support testing and experimentation initiatives, including content, audience, timing, and platform optimization strategies.
• Ensure data accuracy, reporting consistency, and continuous improvement of analytics methodologies and processes.

Requirements

• 5–8 years of experience in social media analytics, digital analytics, marketing insights, or a related field.
• Strong experience analyzing performance across major social media platforms, including Meta, TikTok, YouTube, Pinterest, and other social channels.
• Proficiency with social listening and analytics platforms such as Sprinklr, Brandwatch, Sprout, and native platform analytics tools.
• Advanced analytical and problem-solving skills with the ability to transform data into actionable business insights.
• Experience building dashboards, reports, presentations, and performance measurement frameworks for business stakeholders.
• Strong communication and storytelling abilities, including presenting complex findings in a clear and compelling manner.
• Experience collaborating with cross-functional teams and influencing marketing, content, media, and digital strategies.

Preferred

• Experience in retail, healthcare, consumer marketing, or other customer-centric industries preferred.
• Bachelor's degree in Marketing, Analytics, Business, Statistics, Communications, or a related field preferred.

Benefits

• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.