Responsibilities

• Develop organic social media channel strategies in conjunction with Heisman leadership team.
• Establish guidelines for tone of voice, content, and posting frequency on Heisman platforms.
• Build detailed distribution plans for priority content initiatives.
• Build and manage relationships with universities, conferences and media partners to optimize reach and engagement.
• Own the editorial calendar and oversee day-to-day social publishing for the Heisman accounts.
• Quarterback live coverage of Heisman events and moments, ensuring quality and consistency across all channels.
• Curate, prioritize, and produce content that is consistent with brand messaging.
• Attend and cover Heisman events, including shoots, games, community initiatives, with the goal to produce compelling content that captures fans’ attention.
• Identify opportunities to create content throughout the college football calendar.
• Guide on-camera talent, athletes, and ambassadors to ensure authentic, consistent representation of the Heisman brand.

Requirements

• 3-5 years of relevant social media experience.
• Strong visual eye with regard to the production and curation of social media content (photography, video, graphics).
• Deep understanding of current and emerging social media platforms and trends.
• Understanding of sports culture, college football, athlete-driven storytelling, and the evolving media landscape.
• Excellent communication, collaboration, and presentation skills.
• Data-driven mindset with experience using analytics to guide content decisions.
• Understanding of available data across platforms and how to interpret it to inform decision-making.
• Exceptional attention to detail and organization skills.
• Proficiency in digital production applications such as Premiere, After Effects, and CapCut preferred.
• Ability to develop meaningful, trust-based working relationships.

Preferred

• Background in sports leagues, collegiate athletic departments, bowl games, media companies, digital publishers, and/or culturally relevant consumer brands.
• Familiarity with NIL dynamics, athlete branding, and collegiate athletics ecosystems.
• Experience creating and publishing content for vertical video platforms.
• Experience with social media measurement tools such as Sprout, Emplifi.
• Proficiency in digital production applications such as Premiere, After Effects, and CapCut.
• Collaboration-driven mindset with ability to work across teams.