Responsibilities

• Own and manage all hotel social media channels (including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms)
• Develop and execute a content strategy and editorial calendar aligned with brand standards, marketing goals, and cultural moments
• Capture and curate high-quality content including photography, short-form video, behind-the-scenes features, talent moments, events, and guest experiences
• Collaborate with Marketing, Sales, Food & Beverage, Entertainment, and Operations teams to highlight promotions, programming, partnerships, and hotel experiences
• Engage with followers in real time, responding to comments, messages, and mentions with personality, professionalism, and brand voice
• Partner with influencers, creators, and brand collaborators to extend reach and engagement
• Monitor trends, pop culture moments, and competitive set activity to keep content fresh and relevant
• Track, analyze, and report on performance metrics, optimizing content and campaigns based on insights
• Ensure all content reflects Hard Rock brand standards, luxury positioning, and local NYC energy
• Support larger marketing campaigns, hotel openings, seasonal initiatives, and live events through social storytelling
• All responsibilities are executed with elevated attention to detail, creativity, and consistency.

Requirements

• Applicants must be authorized to work in the United States

Benefits

• Medical, dental, and vision
• Paid time off
• Retirement savings plan
• Employee perks and experiences
• Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits