Responsibilities

• Set FINRA's social media strategy in alignment with organizational goals and priorities to engage and inform key stakeholder audiences and enhance public understanding of FINRA's value and work.
• Execute social media strategy with minimal oversight from the Vice President, External Communications.
• Build and maintain an editorial calendar.
• Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
• Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
• Independently create strong, engaging social media plans across multiple social platforms. Coordinate review and approval processes.
• Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.
• Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.
• Monitor social media engagement ("social listening") related to FINRA and FINRA issues, and proactively manage FINRA's response.
• Manage a high volume of incoming social media messages. Exercise strong judgement when responding to community posts under limited supervision to protect the corporate brand.

Requirements

• Bachelor’s degree in journalism, communications or related field, or equivalent combination of education and relevant work experience.
• Minimum eight (8) years of relevant experience developing social media strategy and managing execution
• Knowledge of the financial industry and/or financial regulation required.
• Proven experience editing and writing.
• Knowledge of social data and social analytics tools, including Meltwater and Sprout Social.
• Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences.
• Adept at producing copy quickly and managing tight deadlines and multiple priorities.
• Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.