The United Center

Manager, Social Media & Content

Chicago, IL (On-site)

$75K/yr – $80K/yrManager4+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media and content strategy for the United Center to grow on-site engagement and brand presence.

  • Own end-to-end content lifecycle (capture, edit, publish, report) and editorial calendar.
  • Must-have: 4+ years in social media/digital marketing with proven Instagram and TikTok success.
  • Standout: Lead high-impact campaigns and collaborate with in-house design and cross-functional teams.

Job Description

Responsibilities

  • Capture vibrant, real-time content on-site at United Center concerts, special events, and select NBA/NHL games to showcase the unforgettable live experience.
  • Drive engagement and elevate brand visibility by crafting and executing social media strategy and content for @UnitedCenter platforms, including @UnitedCenterEats and expansion project social media channels, amplifying both events and food & beverage offerings.
  • Lead campaign planning and bring fresh energy to existing programs, ensuring standout, high-quality content that captures the excitement and diversity of every event.
  • Partner with our in-house graphic design team to deliver creative assets that spotlight the United Center brand and keep audiences engaged beyond event coverage.
  • Oversee current platforms and identify opportunities to expand into new channels as needed.
  • Own the end-to-end content lifecycle (capturing, editing, publishing & reporting), manage the editorial calendar, collaborate with creators and teams, and produce compelling video stories to enrich every visitor’s experience.
  • Track, analyze, and report on social media performance, delivering actionable insights to refine strategies, boost results, and recap event impact.
  • Connect with the United Center community, nurture positive relationships, spark audience interaction, and reinforce a consistent, engaging brand voice to drive loyalty.
  • Curate and produce video-driven storytelling content to enhance visitor experience and understanding.
  • Create and implement interactive content to enhance audience participation and loyalty.
  • Stay current with industry trends and best practices, applying emerging trends and technologies to enhance content creation and engagement strategies while conducting competitor analysis for growth opportunities.
  • Collaborate with internal teams (events and food & beverage) to ensure effective promotion, build and manage influencer partnerships for custom content, and ideate potential collaborator initiatives.
  • Strengthen relationships with event promoters and collaborators to maximize cross-promotional opportunities and proactively engage with different departments to drive innovation and creativity.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 4+ years’ experience managing social media or digital marketing, with proven success on Instagram and TikTok.
  • Advanced skills in Instagram, TikTok, analytics tools, and content creation software (e.g., Adobe Creative Suite, CapCut).
  • Strong strategic and analytical abilities for data-driven decisions.
  • Bilingual in Spanish preferred.
  • Excellent leadership, communication, and interpersonal skills.
  • Demonstrated ability to lead high-impact social media campaigns.
  • Exceptional creativity and content production for diverse audiences.

Benefits

  • The total compensation package for this position may also include annual performance bonus, 401K retirement plan with company match, paid time off and commuter benefits.
  • Additional perks include access to our state-of-the-art gym with free fitness classes, catered meals, fun events and free parking.