Responsibilities

• Social Media Strategy & Planning
• Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedIn
• Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content
• Translate brand positioning and campaign objectives into platform-specific social strategies and content approaches
• Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive
• Content Development & Creative Leadership
• Lead creative brief development and collaborate with internal creative team to produce high-performing social content
• Establish and maintain brand voice, visual standards, and content quality across all social channels
• Manage content review, approval workflows, and publishing schedules across multiple platforms
• Identify and champion influencer and creator partnerships that amplify brand reach and authenticity

Requirements

• 5+ years of experience in social media management, digital marketing, or content strategy
• Proven track record of developing and executing social media strategies that drive measurable business results
• Deep knowledge of social platforms, algorithms, content trends, and community management best practices
• Experience managing brand social accounts at scale, including multi-location or franchise environments
• Strong analytical skills and experience with social media analytics and management tools (Sprout Social preferred)
• Experience collaborating with creative teams, agencies, and influencer and creator partners
• Excellent written communication skills with the ability to adapt brand voice across audiences, channels, and tactics
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience in restaurant, franchise, or retail marketing
• Familiarity with paid social advertising strategy and performance metrics
• Experience building or scaling a social media function
• Knowledge of influencer campaign management and contracts

Benefits

• Generous paid time off
• Health insurance
• Dental insurance
• Healthcare spending account (HSA)
• Retirement benefits or accounts
• Gym memberships or discounts
• Employee discounts