Manager, Social Data and Analysis at GroupeConnect | New York City, NY | $89K/yr – $142K/yr

GroupeConnect

Manager, Social Data and Analysis

New York City, NY (On-site)

$89K/yr – $142K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel measurement and data-driven optimization that ties brand, performance, CRM, and eCommerce outcomes to actionable client ROI.

End-to-end measurement: Connect brand and performance metrics across media, social, CRM, and eCommerce to drive concrete recommendations.
Experimentation & optimization: Design and lead A/B testing, incrementality studies, and ongoing channel optimization.
Strategic partnership: Align with internal stakeholders to shape full-funnel strategy and budgeted programs across brand and demand.

Job Description

Responsibilities

Providing and presenting strategic data-driven recommendations across channels to improve client decision-making, conversion performance, media efficiency, and ROI
Building effective marketing strategies with internal partners to optimize client budgets, programs, and full-funnel performance across brand and demand channels
Owning experimentation and optimization strategy, including designing and leading A/B testing, incrementality studies, and ongoing performance optimization across channels
Serving as a client and internal resource on industry trends and key functional areas such as analytical tools, marketing measurement, and experimentation design
Building and owning end-to-end measurement frameworks that connect brand and performance outcomes across media, social, CRM, and eCommerce
Applying statistical methods such as regression and forecasting to inform business decisions, and translating outputs into clear recommendations for clients and internal stakeholders

Requirements

5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing and developing a team, including coaching analysts, managing performance, and maintaining quality and consistency of outputs
Strong analytical, critical thinking, and problem solving skills, with the ability to connect insights to business decisions and measurable impact
Experience with applied statistical methods and modern analytical techniques, including regression, forecasting, classification models, and supervised or unsupervised learning
Experience designing and leading experimentation programs, including A/B testing, incrementality studies, and optimization strategies across channels
Knowledge of digital data technologies and cross-platform measurement, including tagging, tracking, site analytics, paid media data, social data, CRM data, and eCommerce data integration
Experience building end-to-end measurement frameworks that integrate brand and performance metrics across channels

Nice to have

Advanced degree is a plus
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

GroupeConnect

We’re a team of top talent from across Publicis Groupe, bringing our unique perspectives, skills and problem-solving styles together to work as one powerful, full-service marketing solution for today’s world. We’re driven to move ourselves and our clients forward, and we believe great work is defined as work that works great, makes us all proud, and makes the industry take notice. In this group, none of us alone is better than all of us together. We’re able to do our best work by bringing our whole selves to what we do—free of fear and with freedom to take smart risks.

Boston, Massachusetts, USA

145 employees (27 in marketing)

GroupeConnect.com