Responsibilities

• Affiliate Strategy & Growth
• Develop and execute affiliate strategies aligned to client revenue, content, and creator growth goals
• Build creator cohort and programming strategies based on category, audience, product fit, and performance
• Develop recruitment, activation, and retention strategies across the affiliate lifecycle
• Identify opportunities to increase active affiliates, creator productivity, content output, and GMV
• Develop affiliate programming around product launches, promotions, incentives, and key brand moments
• Creator Recruitment & Development
• Identify, recruit, and build relationships with high-potential creators across TikTok and other social platforms
• Manage the end-to-end creator journey from outreach and onboarding through product education, content creation, and affiliate activation
• Develop targeted recruitment strategies for priority products, campaigns, and creator cohorts

Requirements

• 5+ years of experience in social commerce, affiliate marketing, influencer marketing, creator partnerships, or e-commerce
• Strong understanding of TikTok Shop, its affiliate ecosystem, creator culture, and platform mechanics
• Proven experience building and managing creator or affiliate programs at scale
• Experience across creator sourcing, recruitment, development, and community management
• Strong understanding of creator content and what drives engagement and conversion on social platforms
• Demonstrated ability to drive and analyze commerce KPIs including GMV, creator activation, content output, conversion, and ROI
• Excellent communication and relationship-building skills with experience working across creators, clients, and internal teams
• Highly organized and comfortable managing multiple client programs in a fast-paced, evolving agency environment

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits