Manager Shopper Marketing Operations Manager Shopper Marketing Operations

Arlington County, VA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Shopper Marketing finances, from budgeting and forecasting to KPI-driven measurement across retailer ecosystems.

  • Own universal budgeting system and monthly/annual financial processes.
  • Define KPIs and measurement frameworks to assess campaign effectiveness.
  • Lead cross-functional budgeting collaboration with procurement, analytics, and agencies.

Job Description

Responsibilities

  • Design and maintain a universal shopper budgeting system inclusive of Excel workbooks for the Shopper Marketing team.
  • Establish monthly financial reporting, annual planning, and budget reconciliation processes.
  • Craft bottoms-up financial forecast framework, aligned with sales growth expectations and retailer category aspirations.
  • Manage automation of invoice processing and explore offshore support models for operational efficiency.
  • Serve as day-to-day team lead for Osprey and other financial systems, including event reporting, system improvement, invoice reconciliation tracking, etc.
  • Own PO process in relation to Shopper Marketing.
  • Standardize operating procedures, develop team training materials, and maintain global and NUSA financial principles within department.
  • Identify process efficiencies and seek solutions to improve ways of working.
  • Continue to refine measurement practices of Shopper campaigns in partnership with Data Analytics.
  • Define KPIs to best assess campaign effectiveness and efficiency and amplifies understanding of measurement frameworks and commercial context.

Requirements

  • Bachelor’s degree required.
  • 5+ years of experience in marketing, marketing operations, omni, or shopper marketing within CPG.
  • Strong financial acumen and experience with budgeting systems and reporting tools.
  • Proven ability to support large teams and complex operational processes.
  • Familiarity with enterprise forecast, PO, and financial systems a plus.

Marketing Team

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