Responsibilities

• Manage senior analysts and help analysts grow into the next level of their career.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Plan site structure and website content strategy
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
• Ability to be the main point of content for your brands in regard to SEO strategy.
• Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
• Work with creative and development teams to ensure proper implementation of SEO recommendations.

Requirements

• Substantial experience in SEO or digital marketing
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead.
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles.
• Solid grasp of how search engines work as well as core SEO and SEM tenets.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.

Preferred

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
• Basic knowledge of website design and development.
• Ability to manage and prioritize multiple projects and tasks simultaneously.
• Experience training/managing team member a plus.
• Ability to manage projects independently.

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.