Responsibilities

• Oversee technical site analysis, competitive analysis, and content strategy
• Manage senior analysts and help analysts grow into the next level of their career
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
• Plan site structure and website content strategy
• Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
• Establish and maintain project management processes to manage multiple SEO projects at once
• Work with cross-functional departments to develop and track all details of SEO initiatives
• Collaborate with paid search to feed SEO findings into broader online and offline media strategy
• Share new developments within the team and thereby enable superior service to our clients
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback

Requirements

• Bachelor's degree or related work experience.
• 3+ years of experience in SEO or digital marketing
• Solid grasp of how search engines work as well as core SEO and SEM tenets
• Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead
• Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint)

Preferred

• Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
• Basic knowledge of website design and development
• Experience training/managing team member a plus

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.