Responsibilities

• Elevate Vertiv’s brand leadership across Enterprise (Finance, Retail, Education) and Government Sector (Federal Civilian, Defense, Intelligence, Prime Contractors, Integrators, and SLED) market segments.
• Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical Enterprise and Government sector environments.
• Support thought leadership programs, industry events, innovation visits, and customer engagements.
• Ensure consistent messaging across campaigns, presentations, events, and customer touchpoints.
• Act as the day-to-day marketing partner for sellers and segment stakeholders.
• Build and deepen relationships with executives, influencers, and decision-makers across enterprise and government accounts.
• Partner with Systems Integrators, solution providers, alliances, and integrators to support joint go-to-market initiatives.
• Collaborate cross-functionally with Global COEs, Brand, Content, Digital, and Product Marketing to ensure effective execution.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 8-10 years of experience in B2B marketing, segment marketing, or demand generation within industrial, critical infrastructure, power, or data center environments.
• Strong understanding of enterprise buying cycles, multi-stakeholder decision-making, and account-based marketing.
• Strong execution skills with attention to detail, timelines, and follow-through.
• Ability to work cross-functionally and manage multiple initiatives simultaneously.
• Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Comfortable operating in a fast-paced, high-impact role.

Preferred

• Experience supporting Enterprise and Government segments is strongly preferred.