Manager, Search Marketing at Publicis Groupe Holdings B.V | Boston, MA | $75K/yr – $115K/yr

Publicis Groupe Holdings B.V

Manager, Search Marketing

Boston, MA (On-site)

$75K/yr – $115K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own program strategy and client relationships for digital media, guiding bid testing, forecasting, and team development to deliver outcomes.

Team leadership: QA, mentoring, and cross-capability collaboration to optimize campaigns.
Translate client goals into media recommendations, oversee forecasting and budget alignment with stakeholders.

Job Description

Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day-to-day internal team’s work on bid strategy optimization and testing
Establishing and driving paid search best practices for team to assimilate across tactics and activations
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Ensuring that analysts are effectively developing and optimizing campaigns for added value

A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
Prior experience managing direct report(s) preferred
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Stellar communication and presentation skills – you’re poised, articulate and convincing
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Prior experience managing direct report(s) preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Compensation Range: USD $75,050.00 - USD $115,024.00/Annually.
Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com