Responsibilities - Own Paid Search (+Pmax) testing, performance, and optimization across ad platforms. - Execute growth opportunities across keywords, audiences, geographies, campaign types, bidding strategies, and platform features. - Develop and manage testing roadmaps, including A/B testing for audiences, creative, landing pages, bidding approaches, and campaign structures. - Monitor and optimize key performance metrics including engagement rates, conversion rates, and CAC while balancing efficiency and scale goals. - Analyze campaign and funnel performance data to identify trends, diagnose issues, and provide actionable recommendations. - Partner with agency resources to support campaign execution, trafficking, QA, creative refreshes, and operational workflows. - Ensure campaign best practices are followed across account structure, conversion tracking, attribution, and reporting accuracy. - Collaborate cross-functionally with Creative, Brand, Analytics, and Local Marketing teams to support campaign launches, reporting, and growth initiatives. Requirements - 5+ years of experience in SEM / Paid Search with direct budget ownership and accountability for performance outcomes. - Deep expertise in Google Ads, including campaign structure, bidding strategies, keyword management, match types, audience targeting, and scaling tactics. - Proven experience designing and executing structured A/B testing programs with measurable business impact. - Experience with Google Analytics and performance reporting tools. - Strong understanding of conversion tracking, attribution, campaign QA, and performance measurement best practices - Ability to independently analyze datasets and translate findings into actionable recommendations. Nice-to-have - Familiarity with Salesforce or other CRM and attribution platforms. - Experience working with agency partners to support campaign execution and operations. - Experience supporting localized or multi-market paid search campaigns. - Experience with landing page testing and conversion rate optimization initiatives - Familiarity with automation tools, scripts, or advanced reporting/dashboarding platforms such as Looker Studio or Tableau. Benefits - Be part of a mission-driven organization leading innovation in personalized healthcare. - Drive transformation and growth in a dynamic, fast-paced environment. - Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.