Responsibilities

• Technical SEO & Site Health Own and execute the technical SEO roadmap across Resident's brand portfolio — including Nectar, DreamCloud, Awara, Siena, Newton Baby, and Ashley portfolio brands. Lead initiatives spanning crawlability, indexation, canonicals, redirects, internal linking, structured data, JavaScript rendering, Core Web Vitals, page speed, sitemaps, robots.txt, pagination, faceted navigation, and site architecture. Conduct regular audits using Screaming Frog, Botify, Google Search Console, SEMrush, Ahrefs, GA4, BigQuery, and other SEO platforms — and translate findings into prioritized, well-documented tickets with clear acceptance criteria, QA steps, and launch validation.
• Product & Engineering Partnership Embed SEO best practices into new templates, components, site migrations, product launches, and experiments before they go live — not after. Partner closely with Engineering to ensure SEO requirements are built in from the start, and own QA and validation through each release.
• On-Page & Content Optimization Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content. Partner with Content, Brand, Creative, and Growth teams to sharpen titles, meta descriptions, H1s, content structure, schema, FAQs, and keyword targeting. Identify content gaps, decaying pages, cannibalization issues, and net-new ranking opportunities across brands and categories. Develop SEO briefs for new content, refreshes, product launches, and AI/citation-focused content.
• Internal Linking & Authority Build and execute internal linking strategies that improve crawl efficiency, topical authority, product discovery, and customer journeys. Support off-page and authority-building efforts, including citation opportunities, affiliate and press visibility, digital PR inputs, and community signals that improve both traditional and AI-based discovery.
• Measurement, Reporting & Stakeholder Communication Define and track SEO KPIs — organic sessions, rankings, impressions, CTR, revenue contribution, non-brand growth, technical health, indexation, crawl efficiency, and AI/citation visibility. Build a repeatable reporting cadence that clearly communicates performance, root causes, actions taken, and next steps. Proactively surface risks and opportunities — traffic drops, ranking declines, indexing issues, content decay, and technical regressions — before they become urgent. Present plans, findings, and tradeoffs clearly in cross-functional meetings and leadership forums.
• Scale & Vendor Management Create scalable SEO frameworks that can be applied consistently across Resident brands, Ashley portfolio brands, and Newton Baby — spanning multiple categories and ecommerce platforms. Manage SEO tools, vendors, consultants, and agency partners where applicable, ensuring outputs are accurate, actionable, and tied to measurable business outcomes.

Requirements

• 5+ years of progressive, hands-on experience in SEO — spanning technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth.
• You've worked across Product, Engineering, Content, Brand, Creative, Growth, and Analytics teams, and you know how to move work forward in cross-functional environments without waiting for detailed direction.
• Technical SEO — crawlability, indexation, site architecture, JavaScript rendering, structured data, canonicals, redirects, XML sitemaps, robots.txt, internal linking, Core Web Vitals, and page performance. Provent ability to create clear SEO requirements, work directly with Engineering to implement and validate fixes, and prevent regressions before and after releases.
• Working knowledge of HTML, CSS, JavaScript, schema markup, and modern frontend frameworks.
• On-Page & Content SEO — keyword research, metadata, headings, schema, FAQs, content briefs, internal linking, content refreshes, and cannibalization analysis.
• Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or comparable platforms. Ability to translate data into decisions and action.
• Strong written and verbal communication skills, with the ability to simplify complex technical SEO concepts for non-technical audiences.
• You're proactive — regularly surfacing opportunities and risks without being asked.
• You're commercially minded — you understand how SEO connects to revenue, conversion, product discovery, and brand growth.
• You're action-oriented — focused on shipping improvements, not just identifying them.
• Balance of impact, effort, urgency, and dependencies when deciding where to focus.
• Preferred & Bonus Experience — ecommerce SEO, multi-brand websites, marketplace visibility, product feeds, or product-led organic growth; familiarity with AI search, LLM citations, AEO/GEO, or emerging discovery platforms.

Preferred

• Experience with ecommerce SEO, multi-brand websites, marketplace visibility, product feeds, or product-led organic growth is strongly preferred.
• Familiarity with AI search, LLM citations, AEO/GEO, or emerging discovery platforms is a plus.

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO.
• Wellness benefits
• Online learning resources & trainings
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!
• If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $110,000 - $130,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com