Responsibilities

• Develop and implement comprehensive e-commerce strategies to increase online sales and improve user engagement across all digital channels.
• Optimize website performance through keyword research, conversion rate optimization techniques, and technical SEO best practices.
• Utilize web analytics reporting tools to monitor performance metrics, analyze customer behavior, and refine marketing tactics.
• Implement marketing automation strategies to nurture leads through email marketing campaigns and personalized customer journeys.
• Conduct regular web analytics reporting to evaluate campaign effectiveness, identify growth opportunities, and optimize ROI through performance marketing techniques.
• Collaborate with cross-functional teams on digital campaign setup, social media advertising campaigns, and overall website management to ensure brand consistency.
• Stay current with industry trends in SEM (Search Engine Marketing) and digital marketing best practices to keep our strategies innovative.

Requirements

• 3+ years of experience in e-commerce, digital marketing, website management, or a related field.
• Experience managing online retail platform.
• Experience with website content management systems and e-commerce platforms.
• Experience creating and managing email marketing campaigns and marketing automation.
• Strong proficiency in Microsoft Excel and digital reporting tools.
• Experience analyzing website traffic, customer behavior, sales performance, and marketing results.

Preferred

• Strong knowledge of e-commerce, website management, digital marketing, SEO, SEM, and online sales strategies.
• Experience with web analytics tools such as Google Analytics or similar platforms.
• Proficiency in Microsoft Excel and the ability to analyze and report on digital performance data.
• Experience with email marketing and marketing automation platforms.
• Knowledge of conversion rate optimization and website performance improvement.
• Strong understanding of digital advertising, social media marketing, and online customer engagement.
• Strong analytical and problem-solving skills with the ability to use data to make informed decisions.
• Excellent organizational and project management skills with the ability to manage multiple projects and deadlines.
• Experience working in a fast-paced retail or e-commerce environment is highly preferred.
• Spanish (Preferred)

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Vision insurance