Manager, Regional Marketing, Tim Hortons, US, New Markets (South) at Tim Hortons | Miami, FL

Tim Hortons

Manager, Regional Marketing, Tim Hortons, US, New Markets (South)

Miami, FL (Unknown)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Drive Tim Hortons’ New Markets growth by owning local marketing for openings from pre-launch to grand opening across growing markets.

Own local marketing strategy and execution across new and growing markets.
Must-have: Location flexibility with 50–70% travel and field-first presence.
Standout: Partner with franchisees and cross-functional teams to deliver traffic-driving openings and community engagement.

Job Description

Responsibilities

Lead all new markets New Restaurant Opening (NRO) marketing support, from pre-launch planning through grand opening execution
Own local marketing strategy and execution across new and growing markets
Lead grand openings and local activations end-to-end, creating memorable, traffic-driving guest experiences
Partner with franchisees to develop tailored marketing plans that drive sales and long-term growth
Guide franchise owners in community relationship building: regional marketing, local partnerships, and social impact initiatives
Execute and optimize campaigns (mailers, promotions, in-store, digital) using performance data to improve ROI
Collaborate cross-functionally with Brand, Media, Creative, Digital, and Operations teams to deliver best-in-class execution
Support media planning, influencer activations, and local partnerships to increase brand visibility
Analyze campaign and market performance, providing actionable insights to improve traffic and profitability
Build and maintain strong franchisee relationships through regular communication, weekly/monthly status checks, and in-person restaurant visits

Requirements

Location: Miami preferred; remote candidates in the South considered (Nashville or Texas)
Travel & Schedule: This is a field-first role — you’ll be where the action is. Expect approximately 50% to 70% travel with occasional weekend availability required as we open new markets and activate in communities across the U.S.

Preferred

Bachelor’s Degree in Business, Marketing, Sales, or a related field
3–7 years of experience in marketing, field marketing, or a related role
Background in local store marketing (LSM), grand openings, or community-based marketing
Familiarity with analyzing sales, traffic, and promotional performance in a multi-unit environment
Advanced proficiency in Microsoft Office (especially Excel and PowerPoint) and AI tools
Strong business acumen with proven ability to build and maintain productive franchisee or client relationships
Excellent organizational skills with the ability to manage multiple priorities and deliver on time and on budget
Passion for building brands at the local level and engaging with communities
Ability to take initiative and operate with urgency in a fast-paced, dynamic environment

Benefits

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Tim Hortons

Tim Hortons is more than a coffee shop – it’s one of the largest restaurant chains in North America and the largest in Canada. Its diverse menu appeals to a broad range of tastes, solidifying its place as one of Canada’s most iconic brands in the process. The company operates in the highly competitive quick-service restaurant sector, part of the broad multi-billion dollar food-service business. Its powerful scale and reach in Canada creates unmatched opportunities, but also the dynamic challenge of leading the industry. Tim Hortons is more than a place to work – it’s a chance to be a part of the driving force behind a company and culture so many people love. Find your role in this growing company and help us serve the neighbourhoods we call home.

Founded in 1964

Toronto, Ontario, CAN

7K employees

www.timhortons.ca