Responsibilities

• Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
• Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
• Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
• Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
• Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
• Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
• Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
• Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
• Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
• Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
• Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization

Requirements

• BA/BS degree
• 8+ years experience in a strategic field marketing / regional marketing leadership role
• 2+ years experience in a people management role