Manager, Public Relations Strategy at AccuWeather | State College, PA

AccuWeather

Manager, Public Relations Strategy

State College, PA (On-site)

Salary Not AvailableManager2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own AccuWeather’s external communications by leading media relations, serving as spokesperson, and directing rapid response during weather events.

Develop and own media strategies tied to product launches, events, and milestones
Must-have: 2-4+ years in national media relations with proven coverage
Standout: Experience as primary media contact coordinating executive and meteorologist interviews

Job Description

Responsibilities

Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestones
Cultivate and maintain strong relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast media
Draft, edit, and oversee the distribution of press releases, media advisories, statements, talking points, FAQs, and executive messaging
Lead proactive media outreach to secure coverage highlighting AccuWeather’s Superior Accuracy™, innovation, thought leadership, AccuWeather For Business solutions, and the AccuWeather Network
Serve as a primary media contact and spokesperson; manage inbound inquiries and coordinate interviews with executives, meteorologists, and subject matter experts
Partner cross-functionally to ensure message alignment and maximize media impact
Manage communications during significant weather events and time-sensitive situations
Monitor media coverage, analyze results, and provide reporting and insights to leadership
Support executive visibility initiatives and thought leadership opportunities
Maintain organized media lists, press materials, messaging documents, and coverage archives
Work with external PR agencies or vendors as needed
Be available to work outside of normal business hours, including nights and weekends, as needed based on company needs and events
Perform other duties as assigned

AccuWeather

AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming service is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts from any source.AccuWeather's story is one of a fanatical dedication to Superior AccuracyTM, detail, creativity, innovation, entrepreneurship, service, and the loyalty and commitment of scores of people who have joined AccuWeather’s center of excellence, including many who have dedicated their entire careers to AccuWeather.Dr. Joel N. Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.Download the AccuWeather app today:https://app.accuweather.com/app-download

Founded in 1962

State College, Pennsylvania, USA

544 employees (109 in marketing)

www.accuweather.com