Responsibilities

• Develop and execute impactful PR and influencer campaigns that elevate Barry’s brand, drive awareness, and promote key initiatives, programming, and brand activities.
• Build and manage a strategic influencer ecosystem, identifying and partnering with creators, tastemakers, and cultural voices aligned with the Barry’s brand to expand reach and engagement.
• Direct and guide local PR agencies to ensure seamless, consistent storytelling across key markets and media outlets, delivering measurable results on time and within budget.
• Leverage deep knowledge of the media, entertainment, fitness, and cultural landscape to generate proactive, innovative, and creative press and influencer opportunities for the brand.
• Plan and execute press launches, influencer activations, trial classes, and promotional events that engage media, creators, and key community stakeholders.
• Build and maintain strong relationships with consumer, business, and lifestyle media outlets, as well as influencer and creator partners, proactively pitching stories and brand moments that drive positive coverage.
• Identify opportunities to amplify Barry’s brand through earned media, creator collaborations, and social storytelling across print, digital, social, audio, and video platforms.
• Collaborate cross-functionally with Marketing, Partnerships, and Community teams to develop integrated communications strategies aligned with key brand priorities.
• Support the development of thought leadership and long-form storytelling opportunities that position Barry’s as a leader in fitness, culture, and lifestyle.
• Prepare company spokespeople for media opportunities; serve as a company spokesperson when needed; and develop press materials including press releases, briefing documents, talking points, media lists, and Q&As.

Requirements

• 3+ years of PR, Influencer Marketing and/or Communications experience.
• Creativity and sense of initiative
• Experience at an agency or in-house PR at a brand (both are a plus!)
• Strong familiarity with Tribe Dynamics, CreatorIQ and similar tools
• Genuine enthusiasm and knowledge of the fitness industry and influencer marketing landscape
• Full understanding of media needs and media relationships
• Excellent interpersonal, writing, communication, and public speaking skills.
• Strong organizational and time management skills
• Strong multitasking skills; ability to work in a dynamic, fast-paced environment.
• Experience working under the pressure of tight deadlines and multiple initiatives.