Responsibilities

• Work closely with cross-functional teams across Ann Taylor and LOFT including merchandising, ecommerce, marketing, design, creative and retail teams on various PR projects
• Achieve regular product placements with targeted sites – corresponding with marketing pushes
• Achieve inclusion in fashion feature round-ups with main fashion and lifestyle sites
• Own pitching for specific brand philanthropic initiativesCultivate new editor relationships and brainstorm new angles/approaches for all brands: traditional media and digital.
• Own day-to-day communication/product fulfillment with influencer partners
• Research new influencers for Ann Taylor and LOFT and creative ways we can partner
• Research competitive landscape for other retailer activations and partnerships
• Fulfill editorial requests and credit information
• Liaise with sourcing and merch for up-to-date sample information
• Serve as day-to-day liaison with agencies and fulfill all requests/place warehouse orders for product

Requirements

• Bachelor’s degree (preferably in marketing, communications, public relations or journalism)
• 4-5 years’ work experience
• Passion for style, fashion and trend-spotting
• Affinity for the ANN INC. brands and a belief in their promise and products
• General knowledge of media landscape
• Excellent interpersonal, written and verbal communication skills
• Highly organized, detail oriented, great follow up
• Honest, hard-working, driven, enthusiastic
• Ability to build and maintain relationships with cross-functional partners
• Comfort and experience working directly with media
• Ability to multitask and work in a fast-paced environment while prioritizing to meet deadlines
• Proficient in Microsoft Outlook, Excel and PowerPoint
• Experience with media database contact software

Preferred

• Familiarity with influencer relations
• Prior experience with fashion/retail brands

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• Hybrid: This position works in a hybrid model, with required days worked in the LOFT office location in New York, NY as defined by business needs.