Manager, Public Communications, Marketing & Engagement (Manager II), Grade MII

Rockville, MD (Unknown)

$117K/yr – $207K/yrManager7+ years exp

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead countywide public communications across press, social, events, and crisis, while directing content creation, messaging strategy, and cross‑agency collaboration.

  • Oversee high‑level content and review for the County Executive and departments.
  • Direct daily operations of the Office of Public Information, including budget, staffing, and policy development.
  • Lead crisis communications and data‑driven improvements to reach and transparency.

Job Description

Responsibilities

  • Lead all countywide public-facing communications, ensuring consistent, timely, and strategic messaging across press releases, social media, cable programming, live events, and crisis communications.
  • Oversee high-level content creation and review, including speeches, talking points, newsletters, video scripts, and digital content produced by staff for the County Executive, departments, and community stakeholders.
  • Direct daily operations of the Office of Public Information, including budget management, staffing strategy, resource allocation, performance metrics, policy development, procurement oversight, and compliance with county regulations.
  • Supervise and lead multiple functional teams, including public information officers, visual information specialists, IT specialists, program managers, and administrative support staff, while guiding managers and ensuring accountability for departmental goals.
  • Plan and execute major public events and community engagement initiatives, such as budget forums, announcements, and large-scale public gatherings, ensuring seamless logistics and unified messaging
  • Serve as a senior liaison and public representative, building and sustaining strong partnerships with elected officials, County departments, media outlets, community organizations, and business leaders.
  • Coordinate strategic communications across government, including monitoring legislative developments, aligning messaging with policy priorities, and representing the County Executive in interagency and public forums.
  • Lead crisis and emergency communications, developing emergency messaging strategies, advising leadership, and coordinating rapid, accurate communication across departments and emergency management partners.
  • Advance data-driven communications, establishing analytics tools and dashboards, tracking media and engagement performance, and using insights to strengthen strategies and improve public reach and transparency.
  • Act as a communications strategist and editor, serving as the department’s lead grammarian and AP style authority to ensure high-quality, accurate, and professional information is delivered to the public.

Requirements

  • Experience: Seven years of progressively responsible professional experience in a field preferably related to communications, public information, multimedia, or a related area, three years of which were in a supervisory or executive capacity.
  • Note: The term “executive” is further defined as a high echelon or high-level position in an organization that is assigned technical research, management advisory services responsibilities, or policy-making duties and responsibilities that exert considerable influence on organizational policy, plans, and operations through technical research, management advisory services, and/or policy-making duties, and responsibilities (e.g., County positions at Grade 30 or above).
  • Education: Graduation from an accredited college or university with a Bachelor’s Degree.
  • Equivalency: An equivalent combination of education and experience may be substituted.

Preferred

  • Media relations, strategic communications, public information, journalism, and multimedia content development.
  • National, state, and/or county government organizational structure, programs/services, policy environments, and issues.
  • Communicating effectively both orally and in writing with high-level governmental officials, employees, business executives, the public, and representatives of the media.
  • Supervising professional staff and delivering core administrative functions such as budget development, performance metrics, and personnel oversight/evaluations.
  • Organizing and prioritizing multiple high-stakes assignments in fast-paced, time-sensitive, and politically dynamic environments.
  • Flexibility in managing multiple competing priorities for self and staff while producing accurate, high-quality, and strategically aligned work products.
  • Leading crisis and emergency communications, including cross-departmental coordination and rapid messaging during critical incidents.
  • Using data-driven analytics, performance measurements, and communications technology tools to evaluate and strengthen messaging effectiveness and community engagement.

Marketing Team

Marketing Roles Posted (Last 30 Days)
1