Responsibilities

• Own programmatic campaign planning, execution, and optimization across leading DSP platforms (e.g., The Trade Desk, DV360, Amazon Advertising Platform, Yahoo DSP), ensuring alignment with client KPIs.
• Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
• Maintain strong client relationships through proactive communication and performance insights.
• Apply emerging platform features and best practices to enhance campaign performance, including audience segmentation, bid strategies, and dynamic creative optimization.
• Partner with analytics to implement measurement plans and interpret performance data using tools such as Google Analytics, Adobe Analytics, and/or attribution modeling frameworks.
• Manage campaign QA processes, troubleshoot issues, and ensure accurate platform implementation.
• Oversee delivery of creative assets, insertion orders, and campaign documentation for timely launches.
• Generate and manage monthly billing and spend reporting in coordination with Analysts.
• Prepare and deliver client presentations showcasing campaign performance, actionable recommendations, and insights. Provide feedback to junior team members during report and insight development.
• Participate in knowledge-sharing sessions to stay current on trends and share optimization strategies.

Requirements

• 3+ years of progressive experience in programmatic media.
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
• Familiarity with ad verification tools (IAS, DoubleVerify) and brand safety protocols.
• Excellent client & partner communication — able to present performance, explain technical choices and recommend strategy.
• Strong troubleshooting, QA discipline, and project management skills.
• Strong client-facing experience and ability to manage issues effectively.
• Resourceful, curious, and motivated with a passion for innovation and continuous learning.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances