Manager, Programmatic

Atlanta, GA (On-site)

Salary Not AvailableManagerFull time

Posted 2 months ago

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Job Summary

Own the end-to-end management of connected commerce campaigns on Walmart Connect and Amazon DSP, aligning execution, reporting, and cross-functional collaboration to hit client objectives.

  • Lead setup, optimization, and performance reporting for Walmart Connect and Amazon DSP across teams.
  • Coach and supervise a Specialist, set goals, and ensure smooth delivery of campaigns and internal training.
  • Orchestrate data-driven recommendations and post-campaign insights with eCommerce partners and vendors.

Job Description

Responsibilities

  • Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP.
  • Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform.
  • Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features.
  • Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
  • Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance.
  • Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
  • Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
  • Proactively communicate with Director and team. Proactive communication is especially important in today’s world of remote work.
  • Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
  • Management of program trackers and timelines.

Requirements

  • Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required.
  • Must reside in a commutable distance to our Atlanta, Chicago or New York office.
  • Ability to proactively organize and prioritize workload to manage timelines and deliverables
  • Extremely high attention to detail.
  • Sound decision-making skills based on industry, agency, and client knowledge.

Preferred

  • Experience on The Trade Desk and/or DV360 is a plus.
  • Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
Mars United Commerce logo

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972
Southfield, Michigan, USA
970 employees (280 in marketing)

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
37.8%
Direct
46.2%
Referral
7.8%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~970

Marketing Team

Marketing Team Size
117 (12% of company)
Marketing Roles Posted (Last 30 Days)
11