Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best-in-class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands-on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

Requirements

• 5+ years of experience in programmatic advertising
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.