Manager, Programmatic Activation

New York City, NY (Hybrid)

$80K/yr – $100K/yrManager2+ years expFull time

Posted 10 hrs ago

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Job Summary

Own programmatic media optimization across DSPs, partnering with Client Success and Analytics to align client needs, ensuring tagging, targeting, and pacing accuracy while driving campaign performance and margin expansion.

  • Manage DSP budgets and bid strategy
  • Collaborate with analytics and client success teams
  • Identify optimization opportunities and report next steps

Job Description

Responsibilities

  • - Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
  • - Partner with Client Success and Analytics teams to align client needs with our media approach.
  • - Ensure minimal errors in tagging, targeting, and pacing.
  • - Consistently exceed campaign objectives while identifying margin expansion opportunities.
  • - Provide clear optimization notes and forward-looking guidance to internal and client partners.
  • - Master internal systems and tools for order management and internal communications.

Requirements

  • 1-2 years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP
  • Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
  • Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
  • Demonstrated track record of effectively optimizing to goals
  • Understanding of auction mechanics, supply, and the broader programmatic ecosystem
  • Demonstrated analytical ability and an extreme attention to detail
  • High proficiency in MS Excel

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15.5 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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