Responsibilities

• Own go-to-market strategy and execution for software feature launches — from brief through positioning, messaging, sales/CS enablement, and post-launch measurement
• Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability
• Partner with product and engineering to build commercial launch timelines and keep cross-functional workstreams on track
• Translate product capabilities into clear, compelling narratives that resonate with parents
• Own and maintain messaging frameworks for key products and features, ensuring consistency across launches, retail, paid, and owned touch-points
• Build and maintain lifecycle and education content that helps customers get lasting value from Nanit's products
• Partner with UX Research to surface consumer insights that inform product roadmap and messaging, and collaborate with outside research/insights partners (agencies, panels, etc.) to fill gaps and validate market opportunities
• Own retail marketing programs across key accounts (Amazon, Target, Babylist) that drive traffic, conversion, and consistent brand presence
• Translate brand and product messaging into retail-ready assets — display ad copy, PDP content, influencer briefs, and in-store/on-site placements
• Manage retail marketing calendars and deliverable trackers to hit retailer-specific launch and campaign deadlines

Requirements

• 5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company
• A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
• Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
• Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
• Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
• Highly organized and detail-oriented, you don't lose track of deliverables across several retailers and launches at once
• Strong cross-functional collaborator, you bring in the right people at the right time without needing everything defined upfront
• Data-informed: you use performance data to guide decisions, not just gut instinct
• Direct retail partner-facing experience (Amazon, Target, or similar) strongly preferred

Preferred

• Direct retail partner-facing experience strongly preferred

Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events